ARIF PEKER
CREATIVE | ENTREPRENEUR | TECHNOLOGY | STRATEGY
ABOUT ME.
Hi, I’m Arif Peker, a creative professional with a passion for branding, strategic communications, and technology.
Currently pursuing Advertising and Marketing Communications at Humber Polytechnic Lakeshore, I thrive at the intersection of creativity and strategy, crafting compelling campaigns that connect with audiences. My experience spans branding, creative direction, and project management, allowing me to bring fresh, results-driven ideas to every project.
Throughout my journey, I’ve worked on diverse initiatives from developing brand identities and ad campaigns to consulting on marketing strategies. Whether it’s storytelling through design, refining brand messaging, or strategizing digital experiences, I love turning ideas into engaging, impactful solutions.
With a strong foundation in both creative and tech-driven industries, I’m eager to collaborate, innovate, and contribute to projects that push boundaries. Let’s connect and bring great ideas to life!
SKILLSETS | ACHIVEMENTS
CORE SKILLS
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Entrepreneurship – Founded multiple businesses, managing operations, marketing, and branding (stepping away to pursue agency work)
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Project Management – Led projects from planning to execution, ensuring efficiency and success.
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Marketing Strategy – Developed brand identities, ad campaigns, and digital marketing plans.
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Creative Direction – Designed logos, branding materials, and websites for various businesses.
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Strategic Planning – Identified market opportunities and executed business strategies.
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Consulting – Provided tailored tech solutions to enhance business processes.
BUSINESS LEADERSHIP
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Business Development – Scaled small ventures into structured businesses.
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Client Relationship Management – Built strong client relationships and improved retention.
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Team Leadership – Managed teams, scheduling, and task delegation for service businesses.
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Operational Efficiency – Streamlined workflows and improved business processes.
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Negotiation & Sales – Engaged with clients to close deals and deliver impactful solutions.
MARKETING
BRANDING
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Digital Marketing – Experience with Google Ads, social media, and online campaigns.
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Advertising Strategy – Developed ad campaigns targeting specific demographics.
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Branding & Identity – Created cohesive brand identities for businesses.
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Public Relations (PR) – Developed strategic communication plans for campaigns.
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Graphic Design – Designed logos, business cards, and marketing materials.
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Storytelling & Content Creation – Crafted compelling narratives for brands.
COMMUNICATION
PRESENTATION
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Public Speaking – Confident in delivering presentations and pitches.
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Copywriting – Experience in ad copy, campaign messaging, and storytelling.
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Persuasive Communication – Strong ability to convey ideas effectively.
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Customer Engagement – Experience in direct sales, negotiations, and client discussions.
TECHNOLOGY
ANALYTICS
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Apple Product Expertise – In-depth knowledge of Apple solutions for business and creative needs.
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Google Certifications – Certified in Google Display, Search, and Analytics.
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Website Development – Designed and managed websites for various ventures.
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Tech Integration – Implemented Apple solutions to streamline business operations.
ACHIEVEMENTS
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Founded Filthy Corners, managing branding, operations, and client relations.
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Launched Silky Smooth Smoothies, overseeing product development and branding.
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Led Hugo-Innovations Branding, enhancing market presence for a construction company.
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Won the Joersum Real Estate Business Award for excellence in branding and marketing.
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Got a business award for taking part of 5 business courses through secondary school.
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Started a business at 15, gaining early experience in entrepreneurship and marketing.
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Earned Google Certifications in Display, Search, and Analytics.​
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Achieved Honour Roll for 4 years in secondary school.
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Earned a Business Certificate by completing 5 business courses.
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Studying Advertising & Marketing Communications at Humber College, specializing in strategic marketing and branding.
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Recognized as an Apple Product Expert, leveraging Apple solutions for business and productivity.
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Developed and launched multiple business websites to enhance brand presence.
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Presented marketing strategies to clients, delivering branding and PR presentations.
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Growing as a Product Marketing Specialist, merging creativity with technology for impactful marketing strategies.
EDUCATION
2016-2019
Whitby Montessori School
Attending Whitby Montessori School shaped my foundation in creativity, problem-solving, and independent thinking. The hands-on, self-directed learning approach fostered my passion for marketing and entrepreneurship, encouraging innovation and adaptability. Through collaborative projects, I developed strong communication skills, which now play a key role in my branding and business strategies.
2021-2023
Huron Heights Secondary School
At Huron Heights Secondary School, I achieved Honour Roll status for four consecutive years, demonstrating my dedication to academic excellence. This experience strengthened my analytical and problem-solving abilities, while also refining my time management and leadership skills. Balancing coursework with extracurricular activities prepared me to approach challenges with a strategic mindset, a quality I now apply in my marketing and entrepreneurial ventures.
2023-Present
Humber Polytechnic
At Humber Polytechnic, I deepened my expertise in advertising, marketing, and communications. Through hands-on projects, I honed my strategic planning, branding, and digital marketing skills, while collaborating with industry professionals and peers. The program refined my ability to develop impactful campaigns, analyze consumer behavior, and execute data-driven strategies—strengths that I now apply in my entrepreneurial ventures and business consulting.