For this project, I designed a Lana Del Rey concert poster that explored the contrast between two distinct visual moods, creating a split-vibe composition. Inspired by her diverse musical style—ranging from dreamy nostalgia to melancholic modernity—I divided the poster into two complementary sections, each reflecting a different side of her artistry.

One half of the poster embraced a soft, ethereal aesthetic, featuring warm pastel gradients and delicate typography to evoke the romantic, vintage feel of her earlier works. The other half leaned into a moody, cinematic atmosphere, using deeper tones, high contrast, and bold typography to represent her darker, more introspective themes.

Through careful placement of text, color transitions, and typography, I created a visually dynamic layout that seamlessly blended both aesthetics while maintaining balance and readability. This project allowed me to experiment with color theory, composition, and brand identity, reinforcing my ability to craft designs that not only look compelling but also capture the essence of an artist’s image.